Opportunity & Authority:
A Framework for SEO Success

Understanding SEO through a powerful framework that simplifies complex strategies

Our framework is built on a simple yet powerful equation: Ranking Opportunity + Ranking Authority = Traffic. This approach helps you focus on what matters most in SEO - being present where it counts and being credible enough to be chosen.

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Ranking Opportunity

Keyword & Topic Research

Discover how to identify and capture valuable ranking opportunities through comprehensive keyword and topic research.

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On-Page SEO

Learn how to optimize your content for both search engines and users, maximizing your visibility for target keywords.

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Technical SEO

Master the technical aspects of SEO to ensure your website is properly structured and optimized for search engines.

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Local SEO

Optimize your online presence for local search to attract customers in your geographic area.

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Expert Insights

Danny Sullivan

Understanding Google's Voice and how to align your SEO strategy with search engine priorities.

Kyle Roof

SEO Through Testing & Math - Learn how data-driven approaches can improve your rankings.

Marie Haynes

Quality, Trust & E-E-A-T - Understanding how to build authority through expertise.

Mike King

Content Engineering & AI - Leveraging technology for better SEO results.

Featured Experts

Technical SEO expert focusing on information retrieval principles.

SEO pioneer known for audience-focused strategies and fundamentals.

Leading SEO news reporter and industry analyst.

Get in touch

Have questions about the Opportunity & Authority framework? Want to learn more about implementing these strategies? Reach out to us.